App and web banner advertising offers several benefits for businesses that want to promote their products or services to mobile users. Some of these benefits include:

Increased visibility: App banner ads are prominently displayed at the top or bottom of the screen, making them more noticeable to users than other types of ads.

Targeted audience: With app banner ads, businesses can target specific demographics, such as age, location, interests, and behavior, to reach the right audience for their products or services.

Cost-effective: App banner ads are usually less expensive than other types of mobile ads, such as interstitials or videos, making them a cost-effective way for small businesses to reach mobile users.

Brand awareness: App banner ads can help increase brand awareness by exposing users to the company's logo and message every time they open the app.

Higher click-through rates: App banner ads can have higher click-through rates than other types of mobile ads, as users are more likely to click on an ad that is prominently displayed on their screen.

Increased app downloads: App banner ads can help increase the number of app downloads by promoting the app to users who may not have otherwise discovered it.

Overall, app banner advertising is a powerful tool for businesses looking to increase their mobile reach, target specific audiences, and drive engagement with their products or services.